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hi, i'm

user-centred design
ux research
co-design
user-centred design, ux research & co-design

About me
I’m Heloisa, a Design Researcher and Graphic Designer from Brazil. I earned my bachelor’s in Graphic Design in 2018, completed my MFA in Design Research and Development at The Ohio State University in 2025, and I’m now based in Oxford, UK, exploring new opportunities.
I’m curious, a careful observer, and I love silly jokes. I’ve always enjoyed people-watching and seeing how people interact with the things and the world around them. That was probably why I became a Design Researcher.
When I’m not people-watching for work (or for fun), I enjoy climbing, hiking, drawing, knitting, and making ceramics.
My favourite insects are stick bugs


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