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hi, i'm

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user-centred design 
ux research  
co-design

user-centred design, ux research & co-design

FEATURED WORK

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HARU THE SOCIAL ROBOT

UX Research Design in Human-Robot Interaction + Children's Education

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THE POWER OF DREAMS 2050

Understanding everyday Users and Specialists Needs the Future of AI

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Corn Monitoring app

Empowering Corn Farmers with Real-Time Data Pest Monitoring

FEATURED WORK

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About me

I’m Heloisa, a Design Researcher and Graphic Designer from Brazil. I earned my bachelor’s in Graphic Design in 2018, completed my MFA in Design Research and Development at The Ohio State University in 2025, and I’m now based in Oxford, UK, exploring new opportunities.

I’m curious, a careful observer, and I love silly jokes. I’ve always enjoyed people-watching and seeing how people interact with the things and the world around them. That was probably why I became a Design Researcher.

When I’m not people-watching for work (or for fun), I enjoy climbing, hiking, drawing, knitting, and making ceramics.

My favourite insects are stick bugs

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